"Value adding" a beautiful saying. The one gets itchy from the other prides itself on it. However, it is not about the term but about the content, attitude and thinking. If you are in a situation and you have to solve a local problem, and you look over the fence and see something that affects the entire process, you can not close your eyes but you have to notice it to optimize the entire process. That is the value adding that Bronsolution wants to deliver more.